Ballyhoo Media

As Co-Founder of Ballyhoo Media, an outdoor digital advertising company in Miami and New York, I was given the artistic freedom to create a brand identity from the ground up through logo design, vessel design and architecture, and product design.


The Ballyhoo Media logo tells the story of a sea-bound digital advertising company that is forever navigating the waves to bring entertainment and information to the viewer.

Despite the 60′ vessel, functional constraints were abundant and space was not. I designed the interior to provide simple comforts for the daily operating crew including a kitchenette, office, bathroom, bridge and roof sundeck.



Early sample from sales deck.

The Ballyhoo shortly after setting sail for the first time in 2016.